Concept
Viewers will be led through a suspenseful voyage laid out in a series of webisodes; accompanied by interactive social networking on the Venice website, Twitter, and Facebook. Chappell, Turrisi, and Royaltey are committed to offering viewers both the opportunity to participate in the evolution of Venice and the way in which it is delivered to their computers. Turrisi describes the format as “viral media or guerrilla filmmaking,” similar to documentary filmmaking. In fact, the interactivity has produced a fan following before the series has even launched.